This fit came to us in 2012 from our friend, confidant, and master of everything counterculture, Mr. Brian Awitan. Brian was instrumental to Tellason back in the early days, laying out our story to influential people (real influencers before today's "influencers" started calling themselves "influencers"). It was all packed with organic feel good stuff since he had nothing to gain other than seeing his friends get an opportunity to start a denim business the right way.
I suppose our payback was to create a fit that Brian wanted to wear. He sent us an old pair of jeans 4 sizes too large for him that had been heavily manipulated by his local tailor. The idea was straight forward- take a medium rise, medium fitting leg and taper the hell out of it. Hold it up and it has a bit of a carrot feel to it. Put it on and you will get the true tapered leg you may be looking for, without it being too tight in the thigh.
Looking back, we should have called this the Awitan, but at the time, Brian was out there working for another denim company that may have had a problem with him working with a competitor. So, Gustave it is. A strong name which happens to be the middle name of the bass player of a little rock and roll band called, you guessed it, The Clash.
Tony Patella
Pete Searson
Tellason